Tobii Launches 'Hall Test' Eye Tracking

In Stockholm and Washington, eye tracking and interactive gaze specialist Tobii Technology has announced a new compact and portable field device, the Tobii X1 Light Eye Tracker.

The company which last year launched a specialist eye tracker for the mobile device market says the new tool can 'snap onto many screens and devices to allow for portable or real-world eye-tracking studies' and can 'support a portable lab' for studying real life customer interfaces such as ticket machines, ATMs, marketing copy, digital campaigns, TV commercials and package design.

Tom Englund, president of Tobii Analysis comments: 'Our goal in developing the Tobii X1 Light Eye Tracker was to meet the needs of researchers who required a smaller and more portable eye tracker to give them more options and flexibility in designing studies to capture feedback from subjects while in the field. This new eye tracker combines the Tobii hallmarks of high quality, accuracy and precision with the versatility of being able to handle multiple test setups at a lower cost.'

Tobii is headquartered in Stockholm, Sweden, and has offices in the US, Germany, Norway, Japan and China.

Web site: www.tobii.com .