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MORI Selects Winyaps Delivery System
MORI's quant data processing and delivery systems have recently taken a step forward with the introduction of some nifty new software. MORI has opted for the 'Winyaps' delivery system from independent MR IT consultants ATP. All the client's DP suppliers have now migrated to the system.
Hard and thorough tests last year reportedly led to the researcher making this new IT choice. The agency is believed to have found the system simple to use, convenient through powerful navigation tools, as well as flexible with house style customisation for tabulations and results. As would be expected, Winyaps also allows data to be exported into most standard PC programmes.
Ken Brewster, associate director at MORI, has said, 'Winyaps provides us with an easy-to-use solution to the problem of standardisation. Execs are increasingly realising the benefits of the software. Electronic tables delivery to our clients is becoming the norm and being able to download the reader over the Internet is a huge bonus.'
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