Former Nielsen MD Joins Launch of MMRSS in India

The co-founder and President of Asian agency Majestic MRSS Raj Sharma has partnered with former Nielsen MD Sarang Panchal to launch a new full service agency called MRSS India.

The pair say the new venture will capitalize on technologies for insight developed by MRSS and its partners in the US, Europe and Japan, to offer Indian marketers local access to technology for consumer insight generation.

Panchal (pictured) brings more than two decades of market research experience, beginning with Procter and Gamble in India back in 1984. During his career, he worked for Nielsen as MD, Customised Research, Greater China and AsiaPacific, prior to which he was Executive Director for Customised Research in South Asia and for India. Earlier, he was a director at Dun & Bradstreet and served as a Partner at MRAS Burke.

The new firm is online at www.mrssindia.com .