BVA Partners with University for Neuroscience Tools

In France, market and opinion research company BVA has announced a partnership with the University of Rennes to develop neuromarketing tools. The academic team will be lead by Olivier Droulers, doctor of medicine and Professor of Neuromarketing.

The new alliance will concentrate on producing 'a reliable neuroscientific measurement of emotions during consumer testing of packaging, products and advertising' and represents a further commitment to neuroscience on the part of BVA which is already heavily involved in the field of behavioural and non-verbal research.

Founded in 1970, BVA had revenues of EUR 60m in 2010, making it France's 4th largest research agency - and also has subsidiaries in Germany, the United Kingdom, Italy, the United States and China.

Web site: www.bva.fr .