Fiftyfive5 Opens in NZ and Expands in Aus

Former Truth director Richard Hall has relocated from London to New Zealand to join the new Auckland-based office of boutique consumer insights agency Fiftyfive5. The firm has also appointed former AMR Interactive exec Tom Nagy as an Account Manager in Sydney.

Fiftyfive5 was launched in Sydney in 2010 by two former Directors of The Leading Edge, Karen Phillips and Darren Kemp.

Hall joins as a Consultant with more than ten years' qual experience. For the past year, he worked at Truth in London as an Account Director, prior to which he was an Account Director at OTX for a brief spell, a Project Director at Flamingo and a Design Researcher at Seymour Powell Foresight.

Nagy, who joins the team with over eight years' qual and quant experience, briefly worked as a Senior Consultant at the Review Partners. Earlier, he was an Account Manager at AMR Interactive for nearly three years and before that a Field Supervisor at data collection specialist McGregor Tan Research.

Commenting on the appointments, Phillips said: 'Our new hires are exceptional in that, beyond their excellent research skills, they're great strategic problem solvers - and that's what makes them such assets for our clients. We'll be continuing to scour the market - in Australia, the UK and beyond - for great people to complement the team.'

Web site: www.fiftyfive5.com .