SSI Adds Access to US Voters through DIY Tool

Survey Sampling International (SSI) has enhanced its QuickTake DIY survey tool to meet the needs of political and public affairs researchers in this year's American election, by adding access to US registered voters through its audience selection criteria.

QuickTake enables users to conduct surveys 24/7 with target audiences across the Americas, Europe and Asia. SSI has added a number of new features to the tool, including automatic translations in up to eight languages, the option of asking up to 20 closed or open-ended questions, and the inclusion of respondent satisfaction insights with real-time survey results.

The tool can now automatically configure surveys to fit mobile devices, and for surveys needing to incorporate visual elements, users can now also upload images.

Paul Abbate, SSI's VP, North American Sales, comments: 'Because QuickTake's sample is from SSI, users can be confident it is balanced and representative. Our respondents have opted in to take surveys, and are appropriately incented to optimize participation, motivation and engagement.'

Web site: www.surveysampling.com .