GfK NOP Hires Consumer Healthcare Leader

In London, GfK NOP has appointed former IMS Healthcare manager Richard Lawrance to lead its Consumer Healthcare business.

Lawrance (pictured) joins with more than 16 years' experience in consumer healthcare and FMCG research. He spent the last six years at IMS Healthcare, where he most recently served as Senior Offering Development Manager. Prior to this, he was a Commercial Consultant at SymphonyIRI, a Senior Analyst at FMCG consultancy SRCG, and Research & Information Officer at Berkshire County Council.

In his new role as Director Consumer Healthcare of the firm's Consumer Products & Retail division, Lawrance is responsible for developing new business initiatives with UK-based consumer healthcare companies.

Pam Armstrong, MD of the Consumer Products & Retail division, comments: 'By bringing together Richard's consumer healthcare expertise and GfK's track record in delivering consumer insight, we will be offering clients a truly joined up approach to understanding all aspects of consumer behaviour and attitudes in this market.'

Web site: www.gfk.com .