Bart Michels Adds Global Client Role at Added Value

Brand specialist Added Value has combined the new role of Head of Global Clients with Bart Michels' existing position as UK Managing Director. The firm has also promoted Paul Cowper to the post of UK Deputy MD.

Added Value, which provides consultancy on brand development and marketing insight, is part of WPP's consumer insight consultancy Kantar.

Michels (pictured) joined in 2003 and has been the company's MD since 2007. Prior to this, he spent three years at NTL as Group Brand and Communications Director and worked as Head of New Brands at Coca-Cola GB. He began his career in brand management at GlaxoSmithKline, before moving to Kellogg's where he helped to set up the GB Innovation team and eventually went on to become Marketing Manager for the Republic of Ireland and Media Controller for the UK.

He is supported by Cowper, who has worked for the firm since 2008, having previously held brand positioning and concept development roles at Brandsmiths, Interbrand, and Pearlfisher.

Janine Hawkins, Global CEO of Added Value, comments: 'Bart's leadership, experience, energy and track record put him in a fantastic position to take on the role of shaping our global client strategy. I am delighted that he has agreed to take on this challenge, and I am sure that he and Paul will prove to be a very successful partnership in leading the UK business.'

Web site: www.added-value.com .