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Marketview Web System Launches
Internet researcher Nielsen//Netratings has this week launched a new Web measurement system in the shape of its 'marketview' tool. This is designed to deliver competitive website analysis as well as media buying/selling intelligence.
As part of Nielsen//Netratings' existing Audience Measurement Service, 'marketview' can supply what is deemed to be a new view of real-time Internet research and analysis.
The reporting system is built on a new aggregation structure looking at web site content, as opposed to the technical structure of any given URL. As such, the system should highlight the relationship of a website against the leading sites in any category. Audience traffic data will be the criterion for these rankings. The system will also focus on the consumers' experience of a site, emphasising audience traffic by brand segmentation.
According to William Pulver, president and chief executive officer, Netratings, 'Today's sophisticated and successful marketers demand a more insightful view of the Internet. Marketview delivers that perspective, enabling improved competitive analysis, targeted advertisements and detailed understanding of online behaviour.'
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