Analytics Firm iKnowtion Acquired by TeleTech

In the US, marketing and analytic consultancy iKnowtion has been acquired by customer engagement technology provider TeleTech Holdings. Terms of the deal were not disclosed.

Founded by Managing Partner Bill Duffy, Burlington, Massachusetts-based iKnowtion combines business consulting, analytics and marketing expertise to provide clients with market insights. Services range from consumer profiling and behavioural analysis, to statistical modelling and lifetime value estimation.

Through the acquisition, TeleTech will add iKnowtion's solutions to its own customer experience portfolio which includes tools to help build customer loyalty, for customer relationship management and for business process outsourcing.

TeleTech founder, Chairman and CEO Ken Tuchman comments: 'The acquisition of iKnowtion bolsters our ability to gather and act on customer insights to drive increased brand differentiation for our clients. iKnowtion is a natural extension of our ability to meet the increasingly complex needs of our clients while at the same time enhancing the strength of our proprietary, technology-based solutions.'

Web sites: www.teletech.com and www.iknowtion.com .