MediaMorph Bags $8m for Audience Measurement Service

US-based cross-platform tracking specialist MediaMorph has raised $8m in funding, which it will use to further expand its audience measurement and analytics services globally.

MediaMorph, which is headquartered in New York City with additional offices in Los Angeles and London, offers technology that enables media companies to program, distribute, analyze, optimize and monetize content globally. Last year, the company raised $2m in funding, in a round led by boutique investment bank Meyers Associates.

A year on, and this latest funding has been led by Smedvig Capital and Motorola Mobility Ventures, the venture investment arm of Motorola Mobility.

MediaMorph co-founder and Chairman Shahid Khan (pictured) comments: 'This round of investment will enable us to continue our global expansion across all segments of the media industry. Our deep industry insights and experience, coupled with our collaborative approach with clients, allows us to anticipate the needs of global media companies and constantly adapt our product and services accordingly.'

Web site: www.mediamorph.com .