uSamp Launches B2B Panel 'TheWhiteboard'

US-based online sampling and technology company uSamp has launched an invite-only B2B panel called 'TheWhiteboard', which uses a variety of recruitment tactics through partnerships with loyalty reward programs in the hotel, airline and travel industry.

Panelists include a broad range of professionals such as financial service execs, IT directors, HR specialists and small business owners.

In addition, the panel taps into other business sources, to generate what uSamp President and co-founder Gregg Lavin describes as 'the broadest levels of representation and balance'.

For participation in market research studies, panelists will be able to access rewards through uSamp's proprietary system, which offers more than 200 electronically fulfilled incentives such as airline miles and virtual Visa cards.

Web site: www.usamp.com .