Ipsos MORI Partners for 'Visually Compelling' Data

In London, Ipsos MORI has hooked up with the Central Saint Martins College of Art and Design, to 'transform' the way it visually represents its client data in presentations and other communications.

Through the partnership, Ipsos MORI's own in-house design team will work alongside the college's creative agency The Design Laboratory to tap into the ideas of St Martins' students.

Housed within Central Saint Martins' Innovation unit, The Design Laboratory offers specialist consultancy in product development, brand strategy and trend forecasting.

Its Director Yann Mathias comments: 'We believe that communicating information and data is not just about numbers but also the stories attached to them, and are looking forward to helping create new and original visual narratives to better communicate those stories for brands.'

Ipsos MORI CEO Ben Page says the alliance will help Ipsos MORI to create powerful presentations and communications and provide project results in a 'visually compelling way'.

Web sites: www.ipsos.com and www.csm.arts.ac.uk .