NetBase Launches Real-Time Social Media Monitor

Social media intelligence specialist NetBase has launched a new monitoring solution to help clients understand consumer opinions and track product campaigns and competitors in real-time.

The US-based firm's solutions use a natural language processing (NLP) engine combined with text analytics and machine learning to process billions of social media posts. Its new 'NetBase ESI Platform' combines real-time monitoring and measurement with what it describe as instant, interactive insights into the drivers of customer opinions, emotions and behaviors.

The tool was developed to provide a view into the sentiment surrounding campaign and product launches, but also offers a means to measure brand equity by understanding emotions about key brand attributes compared to the competition.

CEO Peter Caswell comments: 'Instantly capturing billions of social media conversations from millions of global sites, the multi-lingual NetBase ESI Platform delivers business insights made available in an easy-to-consume form for immediate use by end-users across the enterprise and PR agencies.'

Web site: www.netbase.com .