New Innovation Consulting Arm for Dialego

In Germany, co-creation and branding specialist Dialego has announced the launch of an Innovation Consulting division, due to open on 1st April, and the appointment of Detlef Happel to head it up.

The new division will complement and augment the services offered by the firm's existing online market research and social media market research operations.

Over the last twenty years Happel has worked for companies such as Ogilvy, Grey and Publicis, and most recently he was Director Strategic Planning at Saatchi & Saatchi in Düsseldorf.

Andera Gadeib, founder and CEO of Dialego, said: 'I can imagine no better person for our new consulting services. His strategic vision is phenomenal and the years of experience with both clients and creatives will help give decisive impetus to the innovation process.'

Dialego is headquartered in Aachen with offices in Hamburg, London, Paris and New York.

Web site: www.dialego.com .