Mintel Launches Chinese Consumer Reports

Market intelligence company Mintel has launched the first consumer research report in a monthly series examining Chinese consumer behaviour across the food and non-food consumer products markets, retail and foodservice industries.

The launch follows the firm's 2011 acquisition of consumer market data provider Access Asia. Focusing on the affluent eastern regions, the series includes primary consumer research in tier 1, 2 and 3 cities, to offer regional insight into the Chinese consumer. Clients will also have access to customized saved search functionality and consulting analysis services.

CEO Peter Haigh (pictured) comments: 'With Mintel's 40 years of experience and Access Asia's long-standing specialist Chinese research, our China Reports give unique insights into China's consumer products, retail and service industries. As these markets become increasingly competitive, complex and challenging, our clients will find the necessary research and expert opinions to help them succeed.'

Web site: www.mintel.com .