MarketVibes Opens 'Midwest' Research Facility

In the US, custom market research agency MarketVibes has partnered with broadcaster WFYI Public Media to open a research facility in the latter's HQ in Indianapolis, aiming to help local firms.

The newly launched 'MarketVibes Research at WFYI' electronic screening and observation facility combines WFYI's media assets with MarketVibes' expertise in market research to offer services such as focus groups, one-to-one interviews and new product testing. Custom-built, the studio offers high definition digital video equipment, along with remote monitoring technology.

Lisa Pflueger, President & CEO, MarketVibes, comments: 'Our partnership with WFYI will provide a pulse of the 'true' Midwest. It will offer our clients and many other companies access to a leading-edge facility from which to conduct research on a variety of concepts, products, services and brands.'

Web sites: www.marketvibes.com and www.wfyi.org .