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Omnicom Firms Link to Analyse Return on PR Spend
Two Omnicom Group companies, PR firm Ketchum and MR agency The Modellers, are linking up to offer a service analysing ROI from PR campaigns.
The new initiative will be led by Modellers CEO Jeff Brazel, along with two senior execs of Ketchum Global research and analytics - Partner and MD David Rockland and SVP Mary Elizabeth Germaine. The two agencies have already worked closely in the last few months on project for clients including the Leukemia & Lymphoma Society.
The firms say the new platform will help clients maximize the effectiveness of their programs and determine how much of their budgets to spend on PR and how much on other marketing disciplines. Ketchum will also consult on messaging, and audience and influencer targeting.
Web sites: www.ketchum.com and www.omnicomgroup.com .
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