RG+A Unveils Health Payer Community

US healthcare marketing research firm Roger Green and Associates (RG+A) has launched the Health Payer Council (HPC), an online research and co-creation community through which clients can access medical and pharmacy directors from US medical insurers.

Headquartered in New Hope, Pennsylvania, RG+A conducts research with physicians, consumers, payers and regulators, using proprietary quant and qual methods to simulate physician prescribing decisions and other market activities.

The new HPC community has been set up as a platform for customized research, conversations with colleagues, and paid marketing research activities. Its funding comes from subscriptions from healthcare products manufacturers, as well as through marketing research studies.

President and CEO Roger Green (pictured) comments: 'Health Payer Council offers pharmaceutical, biotech, and medical device manufacturers an exciting new channel for research and co-creation with an increasingly critical class of customers. The HPC team wants to thank our Advisory Board and the over ninety other medical and pharmacy directors who devoted hundreds of hours to helping us craft the site to their exacting needs.'

Web site: www.rogergreen.com .