Chartbeat Raises $9.5m to Scale Web Analytics Service

New York-based Chartbeat, which helps clients measure traffic to their web sites in real-time, has raised $9.5m in a Series B round of funding, and will use it to scale up its analytics service. A number of new tools have also been announced.

The firm is also launching three new offers. A new dashboard features 'Engaged Time', which counts the amount of time someone spends interacting with a site, while providing an understanding of which content is making an impact; Peer Stats provides a view of a user's data in context with anonymized aggregated stats of competitors' sites; and Social View, gives insight into who is talking about a brand and how their conversations are affecting site traffic.

Currently in beta is a new function to enable a user to obtain real-time data from their iPhone or iPad app, as well as from their site.

The firm's new funding has been led by Josh Stein at Draper Fisher Jurvetson and Saul Klein at Index Ventures, who are joined by a number of angel investors.

The new funding is comfortably the firm's biggest infusion of cash to date: Chartbeat previously raised $3m of seed funding in September 2010 and added $975k of a targeted $1m earlier this year from 12 investors.

Led by CEO Tony Haile (pictured), the company is online at: www.chartbeat.com .