Ipsos Hires Gallagher for Financial Services Role

In the US, Ipsos Loyalty has appointed research veteran Thomas Gallagher as Vice President in its Financial Services practice.

Gallagher joins with a 30-year background in the market research sector. For the past decade, he ran his own full service consultancy Gallagher-Lee Research, specializing in brand equity, brand tracking and other quant services. Prior to this, he was SVP of NFO Worldwide (formerly Ross-Cooper-Lund), where he designed and managed US and global tracking programs. Earlier, Gallagher was an Account Manager at Simmons Market Research Bureau.

Jeff Repace, SVP with Ipsos Loyalty's US Financial Services team, comments: 'With Thomas Gallagher's extensive experience and knowledge in understanding consumer behavior, we believe that Ipsos Loyalty will be better positioned to help our financial service clients gain deeper insights into what makes their consumers tick.'

In his new role, Gallagaher will be based in Ipsos' office in Parsippany, NJ.

Web site: www.ipsos.com .