EyeTrackShop Raises $3m to Speed Global Expansion

Swedish firm EyeTrackShop has closed a $3m funding round, which it will use to accelerate its international expansion plans.

Formerly known as MRC International, the company created its eyetracking solution in partnership with fellow Swedish eye tracking specialist Tobii Technology. The system enables users to capture eye movements from a regular webcam and carry out studies on several markets in different countries at the same time.

The funds, which come from investor Northzone, will be used to accelerate business development and global expansion, while further investing in product innovation.

Founder and CEO Mathias Plank (pictured) comments: 'We are excited to have a partner like Northzone and tap into their wealth of experience in building global leaders like Spotify and EpiServer. We will be able to speed up our international expansion and invest further in our unique technology.'

The firm, which has operations in Stockholm, Shanghai, San Francisco and New York, is online at www.eyetrackshop.com .