iPerceptions Debuts Web Visitor 'Comment Cards'

Canadian customer analytics specialist iPerceptions has introduced a new tool to help clients analyze and act on all types of online customer feedback, including suggestions, criticism or praise on any issue.

Founded in 2000, iPerceptions helps clients optimize web sites using real customer feedback in the context of actual online experiences. Its sale to investment company XPND was recently approved by shareholders.

The new 'Comment Cards' provide web site visitors with a platform through which to offer their feedback. Comments can be analyzed using an interactive dashboard, and results are displayed on a score card or trended over time, either by page, section or site-wide.

Additional segmentation variables include number of respondents, referral ratings, and comment types which splits out dislikes, suggestions and likes.

Comment Cards also features an e-mail option, to enable companies to respond to individual customers and address issues directly, along with a CRM Inbox to manage feedback and communication with individual customers.

Duff Anderson (pictured), VP of Research, comments: 'Using Comment Cards in combination with targeted audience selection and representative sampling gives companies a full VoC (voice of customer) toolkit to address immediate, tactical issues as well as more complex branding considerations.'

Web site: www.iperceptions.com .