Ipsos and Gemius Win Hungarian Audience Contract

Ipsos and digital research agency Gemius have been re-appointed as official providers of Internet audiences measurement in Hungary. The four-year contract starts in January 2013 and will for the first time include mobile audience insights (gemiusMobile) and online video data (gemiusStream).

The decision to renew was made by IAB Hungary and the Association of Hungarian Communication Agencies (MAKSZ).

Ipsos and Gemius first provided this audience measurement service in 2006, using a panel approach developed by the latter and measuring traffic to Hungarian web pages, as well as the social / demographic characteristics of visitors. The current service is known as gemius/Ipsos Audience.

Gemius VP Filip Pieczyński (pictured) comments: 'We are delighted with this decision. It enables us, together with Ipsos, to provide such an exceptionally interesting market as Hungary with a thorough insight into the local Internet reality.'

Web sites: www.ipsos.com and www.gemius.com .