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BBN Launches 'First' B2B Listening Tool
Business-to-business digital marketing solution provider BBN Networks has released what it describes as 'the first social listening tool specifically developed for B2B brand-builders'.
SNAP (Social Network Assessment Platform) allows for social listening, insight and analysis of thought leaders within their specific market sectors.
SNAP was released in beta late last year among large manufacturing companies, and will now be extended to BBN advertisers and integrated into a number of comprehensive social media platforms, the firm says.
Rachael Monroe, BBN's Vice President of Client Services, comments: 'The explosive growth of conversations in the digital environment has made it increasingly difficult for companies to assess the social discussions that are relevant to their own brands. We created SNAP to provide our clients with an understanding of the social dialogue in their industry; guidance on how to reach key influencers; and an analysis of the full effort.'
Launched in the US in 2008, BBN counts Nielsen Business Media, Reed Business Information and J.D.Power parent The McGraw-Hill Companies among its Charter Partners, and is a partner of WPP's 24/7 Media.
The firm is privately-held and based in Washington, D.C. with sales offices in New York and London. Web site: www.theb2bnet.com .
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