Adlucent Debuts Shopping Analytics Tool

US marketing technology and analytics firm Adlucent has launched an intent-based Shopping Analytics tool, to help retailers optimize their customer acquisition strategies by customer segment, while also improving their inventory planning and merchandising functions.

Adlucent uses a 'Deep Search' marketing and retail analytics platform, which taps into paid search data to provide an understanding of online purchasing intent and enable retailers to adjust their strategies to meet their customers' requirements.

CEO Jon Armstrong (pictured) comments: 'Being able to more deeply understand the needs and values of each of our retailers' customer segments gives our account teams the ability to manage campaigns to specific metrics. We can then easily layer in product performance at the category/subcategory, brand, style, or even SKU-level to support a more targeted merchandising strategy.'

Web site: www.adlucent.com .