Shoutlet Secures $15m to Grow Social Media Platform

Social media platform Shoutlet - which enables users to create, publish and measure promotions on Facebook, Twitter and YouTube - has raised $15m in Series C funding, which it will use to accelerate product development and increase staff numbers.

The firm's DIY platform includes real-time analytics, widget building tools, Facebook and Twitter management options, and e-mail and mobile marketing solutions through a central interface. It also offers enterprise-level social CRM intelligence gathering and segmentation capabilities, along with an ROI-focused analytics functionality.

Shoutlet's latest round of financing from growth equity investor FTV Capital, brings Shoutlet's total funding to $24.2m.

CEO Jason Weaver (pictured) comments: 'The wave of customers making the change to in-house management has exceeded our wildest expectations and has validated our do-it-yourself model. This funding will enable Shoutlet to innovate at an even faster pace and aggressively expand our product offering to meet the needs of sophisticated marketers who desire a more rapid response form of social media management.'

Web site: www.shoutlet.com .