Visual IQ Opens European HQ in London

US-based marketing intelligence firm Visual IQ has opened an office in London, just a week after receiving $12m in private equity investment.

The company's SaaS analytics solution enables users to integrate high volumes of data from a variety of sources, to produce actionable metrics and insights. Last Tuesday's investment is earmarked for product innovation and sales growth.

The new London office will serve as the company's European headquarters, with the addition of a local staff to provide sales, service and support to clients in the UK, France and Germany.

CEO and co-founder Manu Mathew (pictured) comments: 'European marketers are swiftly following in the footsteps of their American counterparts when it comes to attribution management adoption. Formalizing our presence in Europe is a necessary and welcome step to support such demand.'

Telecoms giant Orange has already signed up to work with Visual IQ in Europe, tapping into the firm's 'Visual IQ Intelligence Suite' for marketing science, attribution management and predictive analytics.

Web site: www.visualiq.com .