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AQR 'Hard to Reach' Youth Seminar
The Association for Qualitative Research (AQR) is to host a seminar on the challenging issue of disadvantaged/excluded Youth Research. The seminar, spanning both social and marketing issues, will run all day on Friday 26th April in central London.
A key theme of the day will be an exploration of the issues surrounding research amongst socially disadvantaged and excluded areas of the youth market. A number of leading experts on youth research will address the main issues in designing and implementing research amongst 'hard to reach' young people as well as the mainstream youth market.
In addition, a wide range of topics is planned for debate. Rosie Campbell, Director, Campbell Keegan will provide an insight into the world of the teenager and Stephen Hooker, Team Head of Research in MCG, COI Communications will explain how marginalised teenagers can be reached with marketing and advertising. Viviana Codemo, Director, Marea (Milan) will present a new research methodology that is helping to throw light on children's relationships with brands, and Doug Edmonds and Darren Hanley, Research Directors at 2CV:research will examine the importance of word-of-mouth in youth advertising. The issue and impact of political disengagement amongst young people will be discussed by Clarissa White, Director, BMRB.
Delegates will have the opportunity to take part in interactive sessions throughout the day and Marsha Hemingway, Managing Director, Hemingway Research will close the seminar with a discussion forum on issues that arise from each of the speaker sessions.
According to Ann Whalley, AQR Chair, 'Youth Research is a complex and highly-sensitive area of market research and researchers always need to ensure that they are fully up-to-speed on the latest techniques and legislation before embarking on a project in this field. The AQR is proud to be able to offer a comprehensive seminar on this topic that should raise interesting areas of discussion and help to clarify the latest issues for everyone involved in this field.'
For further details, visit www.aqr.org.uk
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