Ipsos Rolls Out Audience Panel in Jordan

Ipsos has launched its Online Audience Panel Data service in Jordan, adding to its existing MENA coverage across the UAE, KSA, Oman, Kuwait, Qatar, Lebanon, Jordan, Syria, Egypt and Morocco.

The service employs a combination of cookies and panels to deliver a range of media metrics and measurements such as reach, time spent, duplication, affinity and page view composition. Ipsos says the product can calculate the number of actual people viewing content, as opposed to the counts of cookies, 'uniques' or browsers made by other systems - thus enabling clients to compare similar metrics across different media platforms.

Web site: www.ipsos.com .