Former Yahoo! Insights Leader Joins Porter Novelli

In New York, Omnicom-owned PR agency Porter Novelli has hired former Yahoo! insights leader Joe Shantz as Senior Vice President, Digital Analytics, responsible for identifying and creating new digital tools and channels for audience engagement and analysis.

Porter Novelli, which was founded in 1972 and now has 90 offices in 60 countries, works in crisis management, healthcare, technology, corporate affairs and consumer marketing, and offers clients promotional services based around social media.

Prior to joining, Shantz (pictured) spent two years at Yahoo! as Director, Marketing Insights, responsible for audience recommendations and targeting. Before that, he worked for MySpace as Director of Analytics, and held digital analytics and research positions with Turner Broadcasting, PHD and BBDO.

Michael Ramah, acting CEO of Porter Novelli, comments: 'Joe has a strong track record of developing models that have generated insights and enviable results for some of the world's top brands. With digital analytics taking an even larger role in communications programming, Joe's ability to translate 'big data' into 'big ideas' will drive new perspectives and new opportunities for clients.'

Web sites: www.omnicomgroup.com and www.porternovelli.com .