Epsilon Adds Behavioral Targeting Feature

US marketing services firm Epsilon has added a new feature to its TotalSource Plus consumer database, to enable marketers to target individuals based on their likelihood to engage with or purchase products or services.

Epsilon offers a broad range of data-driven marketing solutions including predictive modeling, proprietary data, customer database technologies, and a full range of direct and digital agency solutions.

The new feature, Market Trend, helps identify potential customers whose behavior is most similar to that of existing customers, based on a predictive score. Market Trend spans six industries and offers information such as likelihood to purchase insurance online, likelihood to use cash-back rewards cards, or propensity to travel internationally.

Warren Storey (pictured), SVP of Product Marketing and Insights, comments: 'The newest dimension in our TotalSource Plus database is evidence of our ongoing commitment to invest in data and intelligence for marketers. This deep insight will have a profound impact on marketers in industries like financial services, insurance, travel and leisure, retail and telecommunications.'

Web site: www.epsilon.com .