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Rentrak Shares Seal Exclusive Data Deal
US-based viewer measurement firm Rentrak has struck a deal with satellite TV firm Dish Network, giving the latter a seven percent stake in Rentrak in exchange for exclusive rights to set-top box data until 2016.
Rentrak, which announced financial results on Friday, says it will pay Dish $5.8m in cash and give it 700,000 shares in exchange for exclusivity. The deal continues a relationship established in 2008, which gave non-exclusive access to the data until 2013 in exchange for a profit-sharing agreement. Profit-sharing will continue alongside the new exclusive arrangement.
Other STB data partners including AT&T and several cable operators will continue to work with Rentrak on a non-exclusive basis.
Anonymous data collected directly from cable and satellite TV subscribers is the basis of Rentrak's fast-growing AIM division, which is now larger than its original core area, video rental.
CEO Bill Livek comments: 'Our long-term partnership with DISH has helped produce the most comprehensive measurement system for television viewing across every zip code in America'
The Portland, OR-based firm is online at www.rentrak.com .
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