'Pre-Mover' Insight Firm Target Data Raises $1m

In the US, real estate big data specialist Target Data has raised $1 million in financing, which it plans to use to expand its analytics team, while also launching a digital arm to feed data into online display ad networks.

The firm, based in Chicago, uses proprietary data collection technology to identify consumers within days of listing their home on the market - the 'pre-mover' stage. It then applies analytics and predictive modeling to the data to provide clients with insights into consumer behavior, enabling them to target households. Its latest financing, from Western Technology Investment (WTI), follows a $3m round in 2011 led by Apex Venture Partners.

Ross Shelleman (pictured), President and CEO of Target Data comments: 'We are thrilled to partner with WTI to support our continued growth. They have an excellent reputation and venture debt allows us to continue to invest in top notch talent and technology without raising a second round of equity financing.'

Web site: www.targetdatacorp.com .