comScore Extends Video Metrix in Asia

comScore has introduced its online video measurement service Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines. The tool combines online viewing intelligence with demographics to provide insights into consumer behavior.

Video Metrix, which was launched in 2006, is now available in twelve markets in the Asia Pacific region, and 25 markets in total worldwide.

Joe Nguyen (pictured), comScore SVP for Asia Pacific, says publishers, advertisers and their agencies need the information to make smart investments in the online video space: 'As content options expand and connection speeds advance, we expect to see more people spend more time watching online video in developing markets, which presents an exciting opportunity for marketers throughout the region.'

Web site: www.comscore.com .