Roy Morgan Studies 'Connected' Consumers

Omnibus and syndicated data specialist Roy Morgan Research has launched a new service called the 'Digital Universe', to provide a view of Australians' daily lives, including media consumption, shopping habits, socialisation and expectations.

The firm, which has offices in each state of Australia, and in New Zealand, the US and the UK, covers a range of research including financial behaviour, readership, voting intentions and consumer confidence.

The new service has been developed to uncover consumers' connections with new and emerging technology, and provide facts about the way the 'digital universe' is affecting Australians' behaviour.

CEO Michele Levine (pictured) comments: 'As connected consumers increasingly choose to read their newspapers on their PCs, tablets and smartphones, total masthead readership of newspapers is now higher than it's been in over a decade. The Digital Universe is the definitive resource that provides a complete picture and valuable, in-depth insights into the lives of Australia's connected consumers.'

Web sites: www.roymorgan.com and www.thedigitaluniverse.com.au .