Media Tracker Sentia Snaps Up BuzzNumbers

Asia Pacific media intelligence firm Sentia Media has acquired Australian online media monitoring platform BuzzNumbers from founder Nick Holmes à Court (pictured). Terms of the deal were not disclosed.

Sentia - previously known as Media Monitors Group - says the acquisition further strengthens its ability to provide media intelligence services across Australia and beyond, and adds to its network of agencies which includes 360m, China Clipping, Brandtology, MediaBanc and Slice Media.

Bondi Junction-based BuzzNumbers has developed a real time social media listening platform, whose results are analysed and reported according to volume of conversations, influence rank, geography and sentiment.

Sentia Media CEO John Croll comments: 'BuzzNumbers' social media monitoring solution complements our focus on timeliness, coverage, accuracy and insight for communications specialists. We look forward to working closely with founder Nick Holmes a' Court, CEO Andy Gent, and their team to leverage their knowledge of the Australian social media landscape and their proven product, which has been specifically designed for this market.'

Web sites: www.sentiamedia.com and www.buzznumbershq.com .