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New MD at TNS in Oz
Trevor Richards has just been appointed as Managing Director, Taylor Nelson Sofres Australia. Trevor joined TNS down under at the end of last month from the business in Britain where he has successfully managed a number of TNS UK custom research divisions.
Trevor brings a wealth of experience to the region and a hugely successful track record in custom research and the development of TNS' branded research methodologies.
In addition to his commercial background Trevor has had specific responsibilities for developing branded solutions, notably the Conversion Model, the world's most used brand equity measurement system. He remains closely involved with the commercial and technical development of Conversion Model as a director of the Customer Equity Company in South Africa.
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