SumAll Launches Social Media ROI Measure

In the US, data visualization company SumAll has launched an analytics tool that tracks activity on a company's Facebook fan page and Twitter account against web traffic and revenue, to reveal the return on social media marketing.

SumAll provides big data through a real-time dashboard which integrates analysis of Facebook, Twitter, Google Analytics, eBay, PayPal and other sites into one interactive chart. Users can view SumAll on a web browser, tablet or mobile phone.

The new SumAll Social Metrics provides transactional, social and web traffic data, with a full social media history updated in real-time, and allows further filtering by geography and demographics, or by actions such as page views and content clicks.

Dane Atkinson (pictured), SumAll's CEO, explains: 'It's all about having access to all your data side by side so social marketers can see the clear links between fans and followers, your web site traffic and sales data.'

Web site: www.sumall.com .