WideOrbit Buys Media Research Firm OneDomain

US-based ad management software provider WideOrbit has acquired OneDomain, which develops media research and business intelligence software for TV, radio stations, and ad agencies. Financial terms of the deal were not disclosed.

Launched in 2001, OneDomain provides television and radio broadcasters with software that enables sales professionals to analyze ratings and target their approaches to selling time slots to advertisers.

Through the acquisition, WideOrbit will integrate the OneDomain software into its own solution suite, which is used for managing more than $20 billion in advertising revenue for broadcast and cable organizations.

Charles Welden (pictured) CEO of OneDomain, comments: 'We have been integrated with WideOrbit's core WO Traffic product for many years and are now excited to be integrated with the balance of their team. We believe that joining our products and domain expertise will greatly enhance the experience for our joint clients.'

Web sites: www.wideorbit.com and www.onedomain.com .