BrainJuicer Opens Practice in India

Online specialist BrainJuicer has opened a 'client-facing' practice in India, where it has appointed Pooja Haldea as Managing Director - India, based in New Delhi, and Sarah Cowell-Thomas as Head of Juice Generation - India, based in Mumbai.

Founded in 1999, BrainJuicer is headquartered in London, with additional operations in the Netherlands, Switzerland, Germany, China, Brazil, the US, and Canada, as well as an affiliated office in Australia.

Haldea joins the new operation in India from McKinsey & Company in London, where she led the company's Digital Marketing - EMEA and Marketing and Sales practices across numerous industry verticals such as FMCG, healthcare and automotive. Earlier, she helped build McKinsey's Marketing and Sales practice in India.

Cowell-Thomas is the founder of Honest Films, an ethnographic market research film company focused on helping international brands and agencies better understand consumers in emerging markets. Prior to that, she headed consumer strategy at a number of ad agencies including Bates Asia, and McCann Erickson in London.

John Kearon, CEO and Chief Juicer, comments: 'We are thrilled to add Pooja and Sarah's talent and expertise to help our clients in India turn human understanding into business advantage. We opened offices in China and Brazil two years ago, and we feel excited about doing the same in India so we can provide insights into what makes consumers do what they do, in the world's fastest-growing markets.'

Web site: www.brainjuicer.com .