Vocal Launches Social Media Campaign Analysis App

Dublin-based specialist social media and mobile marketing agency Vocal has introduced a smartphone app called SO MOBILE! through which users can monitor their competitors' social media campaigns.

Vocal was established by the founders of digital media company vStream, to develop integrated and measurable social media and mobile campaigns for brands, companies and agencies.

Through its new SO MOBILE! app, organisations are able to benchmark their brand against up to three competitors across Facebook, Twitter, YouTube, and branded mobile apps. It is available on the iOS (iPhone and iPad), as well as on some Android smartphones and tablets.

Additionally, the service will forward weekly alerts when a brand overtakes or falls behind that of a competitor.

Director of Strategy, Nathalie Heugas (pictured) comments: 'The beauty of social media is that there's so much information about your competitors that's public. And not only is their strategy public, but the reaction to that strategy is public as well. Learning about your competitors' activities can give you great insight into what works and what doesn't.'

Web site: www.vocal.ie .