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New Radiocontrol Agreement for Asia Pacific
ACNielsen Media International has acquired the right to use Radiocontrol, a measuring technology developed by Telecontrol, a GfK subsidiary, for radio ratings in 19 countries in the Asia Pacific region.
Radiocontrol is an electronic meter, incorporated into a wristwatch, that measures radio and TV consumption. The system records all sound in the wearer's environment on a minute-by-minute basis. Since January 2001, Radiocontrol has been commissioned by the Swiss radio and TV company, SRG SSR idée suisse for use in official radio ratings in Switzerland. The technology is currently being tested in other European countries, including Germany, France, the UK and Norway.
'This agreement with ACNielsen is a major step for Radiocontrol and highlights the great potential of our system', according to Professor Dr. Steinmann, Managing Director of the Telecontrol Group.
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