Union Metrics Launches Historic Tweet Analytics

San Francisco-based social media analytics company Union Metrics has extended its TweetReach Twitter analytics service, to include a new product which provides access to all archived tweets from the very first one tweeted in 2006.

Through TweetReach, Union Metrics enables companies to analyze the impact of their Twitter campaigns by determining the reach and exposure of any topic on Twitter.

Its new 'TweetReach Historical Analytics' service offers analysis of all public tweets from the past six years onwards. It also allows for analysis of a few hours to a few years of data, and offers in-depth analytics for summary reach, exposure, volume, and contributor metrics.

Hayes Davis (pictured), CEO of Union Metrics, comments: 'Our customers have been asking for analytics on historical tweets for some time to help complete the picture of the impact their campaigns are having on Twitter. We look forward to enabling our customers to get the most comprehensive analysis of Twitter activity available.'

Web site: www.unionmetrics.com .