Videology Hires Former Nielsen Exec as Director

US-based online video ad targeting specialist Videology has appointed former Nielsen exec Debra Elias for its new position of Director of Advertiser Research, responsible for improving and developing the firm's ad effectiveness and research products.

Videology (formerly TitalTV) develops video ad technology that helps clients target precise consumer segments by demographics, psychographics and behavioral habits.

Last month, the company launched a tool called 'TV Amplifier', which enables advertisers to apply Nielsen's recently launched cross-platform measurement data to their targeted digital video campaigns.

Elias (pictured) joins from Nielsen, where she served as VP, Product and Research, responsible for developing processes and tools to support global expansion of the firm's US-based ad effectiveness methodology. Prior to this, she served as Product Manager at Tremor Media (now Tremor Video), and Research Director at IAG Research (acquired by Nielsen in 2008). She began her career as a Research Analyst at media agency Carat.

In her new Baltimore-based position reporting to VP of Data Analytics Aleck Schleider, Elias will tap into Videology's data capabilities to drive insights and assess ROI for advertisers.

The firm has also hired Erica Harte and Mike Mohn as Account Executives, to generate sales and act as client contacts.

Web site: www.videologygroup.com .