DigitalMR and BNMC Link for Healthcare Insights

London-based online research specialist DigitalMR has partnered with Italian healthcare comms specialist Brandnew Marketing Communications (BNMC), to develop solutions through which to create insight-driven health and wellbeing marcoms campaigns.

DigitalMR was founded in 2010 by online specialist Michalis Michael. Using consumer feedback from the firm's online research methodologies, the partnership will seek to identify areas for improving customer engagement and driving online advocacy.

BNMC, which has offices in Rome and Milan, becomes the official distributor of DigitalMR platforms and solutions to the pharma and healthcare categories in Italy.

MD and founder Letizia Affinito (pictured) comments: 'This partnership will allow us to create marketing communications in a new way, using insights to improve customer engagement and amplify positive word of mouth thus creating more effective campaigns for our clients.'

Web sites: www.digital-mr.com and www.brandnewmc.com .