Chaordix and KPMG Partner for UK Crowd Insights

Canadian crowdsourcing technology firm Chaordix has partnered with professional services firm KPMG to provide market intelligence to companies in the UK through an initiative known as the 'Crowd Connection'.

The new service will provide clients with insights gleaned from a customisable product innovation panel comprising a public or invitation-only 'crowd' of stakeholders, customers, prospects, or employees. This forum can either be configured for use as a one-time market research project, or as an ongoing, managed social community.

Adam Bates (pictured), KPMG's UK Head of Foresight and Innovation says the new offer extends his firm's existing crowdsourcing service.

'By aligning KPMG's industry expertise and advisory capabilities with Chaordix's experience in crowdsourcing program and platform design, we help clients obtain significant business impact from the very best ideas and insights of their most valuable stakeholder contributors,' he adds.

Web sites: www.chaordix.com and www.kpmg.co.uk .