Google and nurago Launch Media Consumption Panel

In the UK, Google has partnered with GfK's usability research specialist nurago to launch the 'Screenwise Trends Panel', to explore how people consume media and examine their attitudes towards brands and ads across different media platforms.

nurago - which was acquired by GfK earlier in the year - supplies technology for global digital brand, media and usability research.

The new panel also draws on uSamp's online research panel recruitment services and panel management technology platform.

Arno Hummerston (pictured), nurago's MD of Client Services International, comments: 'This is a huge opportunity for people to help both Google and nurago move industry knowledge forward in this area. It's great to see such an approach being introduced to the UK market.'

Google recently ventured into the research arena with the introduction of a product combining DIY surveys with access to targeted respondents, and has since partnered with Harris Interactive to add a benchmarking option.

Web site: www.nurago.com .