uSamp Promotes Llorens to Drive European Sales

Online sampling and technology company uSamp has promoted George Llorens to the role of Executive Vice President, Global Head of Sales, tasked with further driving sales in Europe, where the firm reported growth of 104% in the past year.

Since launching in 2008, the US-based firm has built a global panel of more than 9 million in more than 90 countries, and in 2011 opened a London base led by former Greenfield/Ciao director Gaelle Normand.

Llorens (pictured) joined in the summer as Head of North American Sales, having previously served as Regional VP of Survey Solutions, where he was responsible for the Eastern US sales region. Before this, he worked at mPOINT, and spent nearly five years as Regional VP at Greenfield Online.

In his new role, Llorens will expand his current focus beyond North America, to meet client demand in Europe, by directing sales and providing strategic guidance to the EMEA team.

Web site: www.usamp.com .