UK's NRS Debuts Mobile/Tablet App

In the UK, the National Readership Survey (NRS) has launched a mobile and tablet app, offering access to its data on print and digital audiences.

NRS provides audience research for more than 250 British newspapers and magazines, through a continuous survey with a sample of 36,000 interviews a year, conducted in respondents' homes.

Last month, the organisation launched its NRS PADD service, including print readership figures for all major UK newspapers and consumer magazines, along with data from more than 400 web sites. The service also provides weekly and daily reach for sites, including page views and dwell time.

The new app offers access to readership data, along with total reach for new brands. In addition, it provides a demographic breakdown across gender, age and class, as well as regional data contained in both the NRS print and PADD reports.

CEO Mike Ironside (pictured) comments: 'Following the launch of NRS PADD it was crucial for us to ensure that NRS continues to provide the industry with easy-to-use methods of accessing and using our data. The new mobile and tablet app allows media owners, buyers and planners to have NRS data at their fingertips wherever they are.'

Web site: www.nrs.co.uk .